Hi, I'm Scott Spriggs. I'm the Chief Marketing and Creative Officer at Shenandoah University. There's a lot of people you can hire to do video. Video is becoming the communication medium for this next generation of college students. If you don't have videos, then you're way behind.

StudentBridge was able to solve that problem for us. And in a few months, we went from having a small library of videos to having a comprehensive set of videos. People get a sense of the place. I mean, that's the thing about video. You can see it, you can hear it, and you can experience it. It's well beyond what you can get from a printed brochure.

StudentBridge provided great project management. They work with you to create a unique experience online, run through many different designs with you so that your experience is unique, even make sure that it's mobile friendly. They're with you every step of the way. They have the first conversation and say, "When do we want to be on campus? When do we want to get there? What's a great time of the year for your location?" And StudentBridge has worked with several different universities. They have a lot of great examples, so you can go through, see exactly what you liked about some of the videos that they've shot. So if this is your first time doing videos like this, StudentBridge already has a process in place to make it go smoothly.

The best part of working with StudentBridge is definitely the people. They've got great personalities, very responsive. They were able to get with us and say, "This is what we need to do to keep this project on track." They did it in a way that was very convenient and friendly and made sure that we made the milestones to make the project successful. When we got the first look at the videos, that's when we knew we had made the right choice. The quality of each one of those videos was amazing. We started to hear great things about the videos. Those videos were used multiple times throughout our recruitment cycle. The player that is also built by StudentBridge was a great attractor that we use. Students found them, and in fact, today, we were interviewing one of the students who was in high school at that time when we launched those videos, and he said that he heard about Shenandoah, did a search. He said when he saw the program he was like, "You know what, I got to go down there and check out Shenandoah." And now he's here, and he graduates next year. So I really feel like the power of video and working with StudentBridge made that happen.